Out of curiosity, I picked up a car magazine called Gear Up today. Selling at RM5.50, I'm surprised how competitively priced it is given that Top Gear sells for RM10.00
A few pages down, something caught my notice, a full one page spread on GM's filling of chapter 11 bankruptcy.
I must say Gear Up does give a lot of PR Value to GM. A full page with 176 (YES, HUNDRED AND SEVENTY SIX ONLY) words and a little small GM logo on the bottom right corner. As for the opposite page, an entire page dedicated to the news about the government's decision to launch RON95 petrol - In a full glorified 103 words, with a blown image of some piston.
The entire magazine, published monthly, consists only of 19 articles inclusive of news, and of course, press releases and mandatory images of scantily clad racing girls. Within minutes, its now stacked with my old newspapers. Sorry for advertisers thou, you've just made your worst
Go grab your issue today and be amaze by the editor's effort in giving you a magazine you can grab for just RM5.50, and finish reading it in 5 minutes. How considerate, especially with us modern consumers with not much time on hand.
So what did I get from the RM5.50 I've spent today? A magazine, and a lesson that I should top up another RM4.50 for the past issue of Top Gear or Autocar which I've already had.
Monday, July 20, 2009
The best RM5.50 I've spent in my entire lifetime
2009-07-20T13:53:00+08:00
Bobby
Bobby Says|Industry|
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