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WAIT... wasn't Mercedes Benz who pioneered the 4 door coupe with the Vision CLS Concept in year 2003?
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Well to put some reasoning into perspective, the engineering department of Mercedes Benz did not invent this particular type of automobile, as the Japanese have done it 10 years back with the Skyline, the Integra, and so on, lengthening what was essentially sports coupes, retaining their sporty intent, added another 2 doors for rear passengers, more leg room and comfort. Sound familiar? Yes, but have we heard of 4 door coupes back then? Nope. Why so now?
As marketing people had again infiltrated the engineering department, telling us something we've already know, coining a new term to it, and makes all of us believing that we needed something like that.
Of course, what Mercedes had done, which spawns other lame attempts from the likes of Volkswagen, taking a nice Passat, adding a sloping roof line and calls it a Passat CC (4 door coupe), and of course Audi's upcoming A7, and BMW's currently codename PAS, which was essentially a 5 Series with a sloping rear roof hatch to all join in the 'new segment' of 4 door coupes.
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So, are those slew of Porsche Panameras, Aston Martin Rapide, Lamborghini Estoques rubbish marketing gimmicks? Nope. There's a fundamental difference between these thoroughbred supercars with four doors to those lame VW CCs and Audi A7s, thou its without denying that the popularization of such concepts will have to lend its credit from Mercedes' massively successful CLS, the very path they've undertaken is different, these were actually like those Japanese sportscars with four doors, they used to be sports cars, only to be built with four doors, not boring Autobahn cruisers trying to put on a T-Shirt that shouts Nurburgring racers.
So please Porsche, Lamborghini, Aston Martin, please don't call your new wonderful creations four door coupes. They're not, and Mazda didn't so with their wonderful RX-8.
Img Source: CromoClassico