Volvo CEO Fredrik Arp, which was appointed in 2005, and was in charged of Volvo's returning to sustainability program (Where Volvo has been make losses for a few years); has just been replaced by Stephen Odell. According to Odell, there won't be major changes to Volvo's directions, the brand will still dedicate towards safety, environmentally concerned and its simplistic Scandinavian designs. (WRONG WRONG WRONG! Give us a 500hp S60 and a Hybrid XC90)Well in our opinion Volvo has been too modest with its advertising campaigns, they need some bragging rights.
