Having just achieved the NHTSA's 5 Star crash test rating (Full Score), The excellent mold breaking (for Hyundai that is) Genesis, which received overwhelming response from the media since launched, giving the likes of 5 Series, A6, E Class a cheaper alternative; is set to make way for the upcoming Equus, which is to take on these automotive juggernaut's flagships, stepping right onto S-Class' turf, which is increasingly crowded after BMW joining the game in the 80s, Audi and Lexus in the 90s. While waiting for Hyundai to again tease us with the Equus, let's watch the commercial of the Genesis and a photo of the crash test conducted by NHTSA:
Here's the deal guys, we started off as an automotive industry magazine that talks about anything remotely associated with cars. The subprime crisis, the oil spill off the Gulf of Mexico, the Great Tohoku Earthquake are all world issues affecting the automotive industry.
Not only the face of what's happening on a global scale, we delve deep into the auto-journalism ethics, criticizing the increasingly mundane automotive advertising industry, we explained how America's dwindling confidence and rising sense of inferiority complex gave rise and ultimately fueled the media in propagating hatred towards Toyota.
In short, we're serious towards the automotive industry, our scope and depth is what makes us who we are, and we believe there are a lot more aspects towards which we can continue explore with the magazine when it comes to all things automotive. From the wider perspectives covering technological, sociological or even geopolitical, to inner workings of the trends and traits of design and advertising of cars, towards the human aspects that shapes the very cars we drive day in and out.
And this, is the reason why we decide to give the magazine a bump, a revamp into Wheels Weekly: Live Life Drive. Before that comes though, we will be launching an inaugural celebration issue where we chronicle the best of Wheels Weekly. We can't wait, we hope you too.