Friday, July 4, 2008

BMW 7 Series - BMW would like to stress it's 'NEW'


Most often than not, car manufacturer's Public Relations Department would be in for a surprise - As in the makes were not determined by them, not designed by them; however they are at the stakes for hyping it up with words like All-New, Beautiful -- if they truly were.

We remembered Chris Bangle's first project, implementing his flame surfacing, concave shaped E65 7-Series, shocking the world, storming the automotive design studios in perplexed shapes and oddity through artistry. It's ugly claimed many, and then many more bought them.

Then came the E60 5-Series, fully practicing his flame molding skills, this is the epitome of Chris Bangle's designs coupled with perfect proportions, making the 5 Series wildly popular, even attracting younger generations to step into their bigger 3 Series, giving a sporting image even when they're practically driving a car the size of a Toyota Aurion, but cleverly hiding it's real size with streams of beautiful lines, etc.

And with the new 7-Series having been spotted with camouflage testing and testing and testing, we all just can't wait what surprise Bangle is prepared to throw at us and laughed at Mercedes Benz (considering they've just launched the SsangYong Actyon inspired BMW X6) - And what a surprise it was, and laughter from Mercedes' Stuttgart factory can be heard.

Here goes the photos released officially by BMW. We'll just head off to sleep after this and try reminding ourselves of a possibly impossible M7 to cheer ourselves up.

More photos