Tuesday, February 10, 2009

Ferrari vs Lamborghini vs Porsche - Who's CEO's the coolest?



"Ferrari, is as if the Cultural and Industrial Revolution, both happened within the time when the red starter button is pushed. With fluidly choreographed, elegant ballet moves from its massive rear wheels gliding behind dark tarmac trails in the mountain ranges, where its sonorous V8 echoes the resting flocks that rise above the horizons of distant tree lines, silhouetting sun's ray in a glorious evening that fills, even the dreams of a farmer's son; who glazed over the hills, looking into where those beautiful sounds lead. Distant shimmering lights slowly lighting up the far away city, down at the foothills of the Italian Alps. Which perhaps, might be where his hopes and dreams lies. Where one day, one day."

This very imagination, would only be fit of one manufacturer from above. Starting off with a Lamborghini, I might write my way half across the globe into Afghan territory with a laser mounted Gallardo shooting down unmanned UAVs; or a Murcielago with wings launching missiles onto a suspected terrorist that might have conducted plastic surgery, and now looks like an 8 year old girl, hiding in a kindergarten.

Have it been a Porsche, it wouldn't go any better either. Larry is an accountant, every morning, he wakes up brushes his teeth, wiped his glasses, change is favourite Burberry checquered shirt with his favourite Burberry chequered tie and his favourite Burberry chequered trousers and his favourite Burberry chequered shoe lace Nike AirMax, and then head off to work in his Porsche Boxster. Then he walks into the office with a big smile, and starts his interesting day looking at his perennial friends of roman figures. And .... and ..... and they happily live forever after. (sorry, just couldn't continue).

Now the question now however, wasn't which marque is the best. But rather, which CEO is the coolest of em all?

Stephen Winkelmann, the man who brought 30% profit growth to Lamborghini, spearheaded its transformation, gave a number of good horn-up-the-ass to their arch rival Ferrari, and now planning the uber sexy Lamborghini Estoque. OR Luca Di Montezemolo? The person that saw Ferrari's exponential growth, the support to the most successful F1 team in history, the California; or Wendelin Wiedeking, the person who ran a company that generated profits higher than their revenue; where most importantly, the person that brought a company that almost bankrupted in 1992, to one that's able to own more than 51% shares of Volkswagen, Europe's largest car manufacturer and the third largest in the world with market caps that topped 200 Billion Euro, all with a revenue of scarcely more than 13 Billion?

1 comment:

Anonymous said...

Luca for sure. Anyone who can smash TV sets and worked for Agnelli has gotta rock!

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