Tuesday, March 9, 2010

Wheels Weekly Issue 11 is out! 2010 Gen



Finally, this may I say, is one of the hardest issue to do, and some of the hardest weeks we’ve gone through. First of all, there’s the CNY holidays that disrupts our delivery, hence the delay in this issue, apologies for all who asked for their favorite cup of white coffee. Here’s one extra large with double whipped cream added without charge. This week’s issue is definitely one that tested our editorial team’s capability to the very extremes, there’s almost a hundred newly unveiled cars in Geneva this week, and we have to handpick them, study their news worthiness and then deciding upon which to be published. We can’t group cars from the same automaker together, as that might be seen as a form of obvious support for certain automakers, those that eventually got placed alongside will then eventually be rearranged if the colors doesn’t quite match up within the same page. And then there’s the group collage photo of up to 60-70 pictures that we need to place to give you readers the feeling of being at the show. We are lucky though, as our European correspondent is the one who’s sweating and running around in helping us coming back with the entire motorshow’s coverage.

And of course, we talked about insights, and this week, something’s rather peculiar as we somehow find that car journalists are pretty much people you cannot trust. Yes, don’t trust us, as most of us could no longer tell the real side of the story. Hope you enjoy the massive coverage, enjoy!

Warm regards,
Bobby Ang
Editor