There are marketing terms such as viral, mass, USP selling etc. But we reckon there's a new term coming up, and it should be called Top Gear marketing. Since the start of The Stig's creation, where the super driver who shreds tarmac around TG's test track was 'known by no one' and oftenly spoken as some martian machinery with testicles the shape of Nurburgring, afraid of ducks etc, the phenomena of this safeguarded secrecy had generated the very reverse of mass marketing, where the mere 'seduction' of such creations generates attention without even asking.This unique Top Gear witty British humor take of the very problems that gives headaches to marketers and PR experts over the world even managed to squeeze themselves through when the identity of The Stig was exposed, only to be quickly covered by BBC's reply on their 'unwilling admittance of the real identity of The Stig' - that The Stig is Obama.
Now this gone far wide even into their merchandise as well. Same goes, I'd buy this shirt just because of this label alone.
Source: Seven Nation Army
