Tuesday, February 3, 2009
BMW shows video teaser of the PAS Concept
After trying to bulldoze their way with the X6 by telling people it's a coupe SUV by posing the X6 with a bunch of BMW Coupes and of course more physical persuasion by having a slanted roof and deliberately taking out the middle portion of the rear seats; thus having less practicality means its SPORTY. BMW had again applied the same Marketingineering skills to a 5 Series, and a cartoon. Watch it and see how BMW 'solved' the perpetual mystery that had 'troubled' all manufacturers worldwide in this 3 minute video.
TIPS: The 'solution' can be seen at 0:45 seconds of the video
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2 comments:
Wow, after the X6 which is more expensive and less practical than the X5, they're now doing the PAS that's less practical than the 5 Series Touring?
So the marketing department is trying to impress the account and sales department by cannibalizing on the success that was built upon by the engineering department? lol ...
I'd like to see how practical the boot lit is compared to a wagon with a split opening tail or a glass lid that could be separately opened...
as for a 'split' compartment where luggages are hidden out of sight .... wagons had them right?
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