Sunday, December 21, 2008

BMW does their Damien Hirst with the New BMW Z4 - So called Art

We know art's subjective, armed with the magic wand of telling everybody "Beauty lies in the eyes of the beholder", established artists can practically do whatever, however they want, and yet selling their 'masterpieces' for millions. Take Damien Hirst's Shark in a Fish Tank, or Dead Cow with a Golden Horn, which fetches millions in art auctions. Try and ask a kindergarten boy drawing a perfect Mona Lisa, and it'll be deemed a 'good start'; get a celebrated celebrity artists like Damien Hirst, stuffing dead animals in tanks of preservative liquid, and they might even worth more than Cerberus' stake in Chrysler.



Here we have yet another BMW Art take, using the new BMW Z4, couple with modern artist Robin Rhode's exemplary display of an 'Expression of Joy', created this 'masterpiece'; which were essentially driving a BMW Z4 with paint spray guns mounted on the underbody, and then driving aroundon the big piece of canvas. Of course in art talk, the end product is never as great a sight to savour, than the process of history in the making. Thus the entire 'shenanigan act' was captured on film by Director Jake Scott.

I'm willing to put down my bet, that the Top Gear Trio will emulate one that's as artful, yet plenty more entertaining for its filming of the 'Process'. Oh Top Gear UK please, nothing South, nor West.