Monday, November 3, 2008

Video: Toyota iQ Showing off how smart they are going small



We know Toyota's a marketing juggernaut, knowing so well how to capitalize on their R&D investments as part of A&P budget. Nonetheless, knowing their intentions doesn't mean they don't deserve credit for (again copying something but making it so much better) the Toyota iQ's ingenious solutions. This video shows how they transform a small car's (Yaris) mechanical package into something of minute dimensions by revolutioning many mechanical parts, creating a small package that not only seats 3 comfortably (eat that SMART) but carries another minor passenger as well. A must watch.