Monday, October 20, 2008

What makes modern classics - Holden Efijy Concept

It's a cliche word to say 'Fashion comes and goes.' With the fashion industry reviving styling and ideas a few decades ago every once in a while, be it hairstyles from the 60s, glamor from the 30s and polka dots from the 50s, fashion as we know it, is not only merely the top down 'I tell you what you should wear the next season' from fashion magazine or icons of fashionistas clamoring to a 1930s Chanel handbag and there goes the explosion of something that'll hit every stores in the next 1 or 2 years. Fashion, itself seems to emerge out of nowhere suddenly and then everyone seems to be 'okey' with it where perhaps a mere 10 years back, it would certainly have spelt disaster.

Have a look at this amazing Efijy Concept from Holden, clearly a reminiscent of 1940s design, however given a twist of modernity and explicit proportions, even Ferrari spells no match in what this mere Holden could pleasure your very eyes once laid upon. How come styling of the 40s would turn out so 'modern' or a better word so 'fashionably delightful' in our times? Whereas something from the 90s will definitely be a sure 'no no' for us 21st century beings. This all, comes down to the very DNA that each design carries. 1950s is definitely an improvement of 1940s, where during then, anyone still lugging around in a 1940 handbag or car is definitely one that's regarded as 'outdated', same goes 1960s vs 1950s and so on.

However, when things evolve their way into a stage where it carries no identifiable genes from something a couple of decades ago, things starts to get interesting, as there's visibly 'NO IMPROVEMENT' that could be detected by the very eye, it would therefore seems as if its not something of being 'lesser' compared to 'modern' ones.

This is where the word 'Classics' would then fill the vocabulary measures more appropriately than 'old' or 'outdated'; then came upon efforts to revive the nostalgic factor.

Think about it, a 20 year old abandoned building next to your house might be an eyesore. And that's exactly what Egyptians felt 4594 years ago, 20 years after the Great Piramid of Giza (Khufu) was left abandoned after the falling of the Khufu empire - A mere 'eye sore' for Egyptians that felt it's just an 'outdated' building.

1 comment:

Anonymous said...

now thats what i call desirability!

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