Behold everyone, these are the first official images of the BMW X1, of course in true Munich fashion, they'll call it a Concept, but like the M3, M5, X3 'Concepts' they're all production ready cars unveiling for the first time in car shows and soon the 'Concept' word will somehow disappear and they'll appear in brochures. It seems BMW's designers had gotten the jizz of Bangle Mutant Work's essence, after having experimented with abominations like the X3, and putting fear into us imagining a 1 Series on steroids (X1); we must say we're entirely unexpected to see something this degree of good looking-ness to be presented before our eyes. The curves, the fire surfacings, the concave designs, the BMW looks, and best of all the proportions and those sweet looking 7 Series headlamps + 3 Series rear lamps (Facelifted - To be stressed) and that huge Hoffmeister Kink just all adds up giving a very dynamic, uncompromising athletic personality. Great job BMW! (Now which bin to dump the X3 into?) One thing kept lingering in my mind, even though its good looking, but can't you do better than taking an exact replica of the 7 Series' front and tug it to an exact replica to a 3 Series (facelift) wagon? Running out of ideas or time? And oh, its built on the platform of the current E90 3 Series, guessed they finally figured going too small would be pointless after all.
Here's the deal guys, we started off as an automotive industry magazine that talks about anything remotely associated with cars. The subprime crisis, the oil spill off the Gulf of Mexico, the Great Tohoku Earthquake are all world issues affecting the automotive industry.
Not only the face of what's happening on a global scale, we delve deep into the auto-journalism ethics, criticizing the increasingly mundane automotive advertising industry, we explained how America's dwindling confidence and rising sense of inferiority complex gave rise and ultimately fueled the media in propagating hatred towards Toyota.
In short, we're serious towards the automotive industry, our scope and depth is what makes us who we are, and we believe there are a lot more aspects towards which we can continue explore with the magazine when it comes to all things automotive. From the wider perspectives covering technological, sociological or even geopolitical, to inner workings of the trends and traits of design and advertising of cars, towards the human aspects that shapes the very cars we drive day in and out.
And this, is the reason why we decide to give the magazine a bump, a revamp into Wheels Weekly: Live Life Drive. Before that comes though, we will be launching an inaugural celebration issue where we chronicle the best of Wheels Weekly. We can't wait, we hope you too.