Saw the KIA logo and went all 'duh'? Well don't be, for beside the logo and the undesirable pronunciation of the brand, they do churn out very good looking cars nowadays, especially this Spectra/Forte, one quick glance you might thought it's the new Civic sedan.
Yes, it does look good, check out the picture gallery after the jump.
Koreans typically charge lesser for their makes, however we could all see with the appointment of Peter Schreyer in Kia, (a veteran of 25 years in Audi's design studio, which penned the original Audi TT) and Hyundai showing off what it could do with the new Genesis, i think in less than 10 years they can command the pricing of Japanese cars. Nonetheless, KIA would seriously need a rebranding for it's logo and the word KIA itself, I see a dead end from a vantage point now.
Here's the deal guys, we started off as an automotive industry magazine that talks about anything remotely associated with cars. The subprime crisis, the oil spill off the Gulf of Mexico, the Great Tohoku Earthquake are all world issues affecting the automotive industry.
Not only the face of what's happening on a global scale, we delve deep into the auto-journalism ethics, criticizing the increasingly mundane automotive advertising industry, we explained how America's dwindling confidence and rising sense of inferiority complex gave rise and ultimately fueled the media in propagating hatred towards Toyota.
In short, we're serious towards the automotive industry, our scope and depth is what makes us who we are, and we believe there are a lot more aspects towards which we can continue explore with the magazine when it comes to all things automotive. From the wider perspectives covering technological, sociological or even geopolitical, to inner workings of the trends and traits of design and advertising of cars, towards the human aspects that shapes the very cars we drive day in and out.
And this, is the reason why we decide to give the magazine a bump, a revamp into Wheels Weekly: Live Life Drive. Before that comes though, we will be launching an inaugural celebration issue where we chronicle the best of Wheels Weekly. We can't wait, we hope you too.
4 comments:
looks nice the interior. Wonder how much is it?
It should cost as much as a Honda City or Toyota Vios.
Koreans typically charge lesser for their makes, however we could all see with the appointment of Peter Schreyer in Kia, (a veteran of 25 years in Audi's design studio, which penned the original Audi TT) and Hyundai showing off what it could do with the new Genesis, i think in less than 10 years they can command the pricing of Japanese cars. Nonetheless, KIA would seriously need a rebranding for it's logo and the word KIA itself, I see a dead end from a vantage point now.
This is one handsome Korean. Yeah, I agree with ingolstadt, they seriously need rebranding for both logo and the word KIA itself. Time to go further
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