As we reported earlier after having seen the Lotus Evora, wondering what kind of people they're targeting after, it looks like they've made up their minds and this got us worrying even more after popping our eyes reading their press release. WOMEN ? We can't imagine any women would take this over a Porsche Boxster or a BMW 3 Series Coupe
We strongly believe Lotus is as lost as their parent company are, check out the press release and other pics.
Press Release The vital accessory for the modern woman is the new, seductive sportscar from Lotus. The Lotus Evora is sleek, sophisticated and socially aware. Coupling stunning looks and agile performance its impressive green credentials, prove that Evora is a cool and eco-friendly alternative to gas-guzzling 4x4's. Emissions for the brand-new sportscar are on target to beat the 225 grams of CO2 per kilometre threshold above which UK road tax rapidly increases. Presenting the best of British design, the Evora is a masterpiece of craftsmanship. Combining 60 years of sportscar expertise and beautifully crafted with fluid lines, the Evora has both power under the bonnet and looks to kill. This combination is fast positioning the Evora as a must have item, but you won't be able to get your hands on one until spring 2009 when the car goes on sale in the UK. Each car is hand built in Norfolk, UK and with Lotus's anticipated production of only 2000 Evora's each year the exclusive and unique nature of this stunning car is rousing extraordinary interest with many A-listers lining-up to drive the car, including Kelly Rowland and Charlotte Church. Inside the Evora the new Lotus is both stunning and luxurious and provides drivers with high quality tactile materials and thoughtful details. Its elegantly styled cabin is sumptuously trimmed with rich leather and features contemporary brushed aluminium surfaces, whilst the latest in-car entertainment equipment adds comfort to style for optimum driver indulgence. A 2+2 passenger configuration, children can sit comfortably in the rear of the Evora and the boot is large enough for the weekly shop or a couple of overnight bags perfect for a business trip or a weekend away at the latest boutique hotel. The Evora is not just a practical, ecological, stunning car – it's a true sportscar with power and speed. It's a car for girls who want to have serious, sophisticated fun and the instant antidote to the stresses everyday life throws at today's professional, stylish woman. Driving this car gives you an instant and addictive buzz, the commute has never been so much fun!
